Wy is an eco-friendly marketplace start-up that a aims for conscious consumption and sustainable future. For this project, it was created the brand identity.
Based on the good relationship between people and environment and inspired by the name and in its Tupi origins, the logo is a representation of the curved and forked rivers like in the tropical Brazilian forests. Wy's translation is "to carry, to take, to leave", just like a river does.
The colour green, expected but at the same time essential, are the vegetation, as supportive graphic elements, it is applied as circles with different saturations of green representing the trees, along with the clear river running through it calmly.